Posts tagged "marketing"
The right approach is the right brained approach

The right approach is the right brained approach

Lately we have heard a lot about how brand storytelling is the answer to engaging today’s consumers because it will connect the consumer’s personal values with the values of their brands. But haven’t brands been trying to connect emotionally with consumers ever since P&G and Cola-Cola emerged as leaders in consumer marketing? If marketers are...
Is your consumer suffering decision fatigue?

Is your consumer suffering decision fatigue?

These days, it can be challenging (and time-consuming) to find the ‘one,’ whether it be the perfect mate, the perfect pair of dress shoes, the ideal vacation, the beautiful brownstone apartment, or the best flight deal. Across the last five years, the economic recession paired with a seemingly endless stream of data, inputs, resources, and...