Posts tagged "advertising"
Hispanic Marketing: Dig Deep or No Más!

Hispanic Marketing: Dig Deep or No Más!

On January 24th 1848 James W. Marshall found gold at Sutter’s Hill in Coloma, California. News traveled quickly and very soon, more than 300,000 people from around the globe left their homes and their pasts to profit from the gold that was just lying there on the grounds of the California Mountains. The first to...
Wanted: authenticity in advertising

Wanted: authenticity in advertising

Even the chicken breasts at KFC have a charitable twist. As advertisers look to create content instilled with authenticity, consumers are not always biting. KFC is just one of the companies that embraced “pinkwashing”, or the act of stamping a pink breast cancer ribbon on another brand, to appear more authentic, and failed. However, consumers...
Is your consumer suffering decision fatigue?

Is your consumer suffering decision fatigue?

These days, it can be challenging (and time-consuming) to find the ‘one,’ whether it be the perfect mate, the perfect pair of dress shoes, the ideal vacation, the beautiful brownstone apartment, or the best flight deal. Across the last five years, the economic recession paired with a seemingly endless stream of data, inputs, resources, and...