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6 things that clients really want

6 things that clients really want

In today’s world of integrated marketing, numbers have been kings in measuring the success of a brand. Market research, data analysis, accountability and attribution are key success factors for every marketing campaign. This new paradigm of marketing shed the light on certain gaps in the relationship between ad agencies and their clients in numerous aspects;...
Are strategist missing out in the digital space?

Are strategist missing out in the digital space?

When a nine-year old girl jumps up and down and contorts her body in unimaginable ways in front of the TV as an avatar mimics her every move, while steering a raft down a raging river, it is easy to wonder where technology has led us. Marketers should question whether Xbox has figured out something...
Is your brand fast enough for social media?

Is your brand fast enough for social media?

Many lines have been written and many words said regarding the Oreo “Power Out” tweet. But is it enough to gather our marketing and ad agency members in the same room every time there is a highly viewed national event? Are we going to achieve more visibility for our brands if we make quick decisions...